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Scaling a business takes a clear strategy, data-driven decision-making, and adaptability to overcome challenges. That’s exactly what we did for Juma & Cingöz, a financial consulting firm. By implementing a three-step system, we achieved remarkable results—scaling their income by 200% within just one month. Here’s a breakdown of how we did it.
Juma & Cingöz initially offered a broad range of financial consulting services. While this approach catered to a wide audience, it lacked a defined focus, making it harder to stand out in the competitive market.
The solution? Specialization. We identified expats as an underserved and high-potential market for financial consulting services. With their unique challenges, such as understanding local tax regulations and financial planning in a foreign country, this niche allowed Juma & Cingöz to position themselves as experts, making their services more appealing and tailored.By narrowing their focus, they were able to build credibility and attract a more specific audience who genuinely needed their expertise.
With the specialization in place, we launched targeted Meta Ads campaigns to generate leads. These ads were crafted to highlight the firm’s expertise in expat financial consulting, addressing pain points like navigating tax systems and building wealth abroad.
The campaign was a success in terms of reach, resulting in 50+ leads within a short period. However, the conversion rate was disappointingly low. After analyzing the data, it became clear that the lack of a professional website was the primary issue.
Potential clients were hesitant to trust the firm due to the absence of a polished online presence, which led to doubts about the credibility of Juma & Cingöz.
To address the issue of low conversions, we created a professional, user-friendly website for Juma & Cingöz. The website was designed to:
With the new website in place, we relaunched the Meta Ads campaign. The results were phenomenal: an additional 50+ leads were generated, and the conversion rate improved significantly to 10%. The professional website instilled confidence in potential clients, making them more likely to take the next step and book a consultation.
By combining a clear specialization, strategic ad campaigns, and a professional website, Juma & Cingöz saw their business income grow by 200% within the first month. With a modest Meta Ads budget of just €1,000, they were able to:
This case study demonstrates how a structured approach can deliver extraordinary results. Specializing in a niche market, addressing conversion challenges, and building a strong online presence were the key factors that helped Juma & Cingöz scale their business rapidly.
